Managing Amazon backend keywords & search terms

What are Amazon backend keywords?

Amazon Backend Keywords are seller-defined keywords applied to your product listings ‘behind the scenes’ and can be thought of in terms of product tags for SEO in your ecommerce site. Amazon’s A-9 algorithm works similar to Google’s, so optimising your backend keywords can significantly improve search relevance and conversion.

For more information on Amazon backend keywords & search terms

 

Adding and optimising your backend keywords allows you to include search terms, phrases, queries and related keywords that could not/did not get included in your front end content. You can add keywords for “Search Terms,” “Intended Use,” “Target Audience,” “Subject Matter,” and “Other Attributes”

 

Adding backend keywords in Codisto

Adding backend keywords for your products in Codisto is a simple process but can take quite some time to perfect, depending on how many products you have.

 

Before updating your backend keywords:

  • Enable all backend keywords fields noted above from the extra fields menu.
  • Your existing website product tags will not be sent to Amazon and are a good place to start
  • Remember, there is no need to repeat keywords. Any keywords in your frontend content have already been indexed and do not need to be repeated.

 

2 ways to manage your backend keywords in Codisto

  1. Enter a hard-coded value (free text) in each of your keywords fields
    1. This method is ideal for updating individual products but is not suitable for merchants with a large product catalog - particularly when listing on multiple Amazon platforms.
  2. Use Codisto’s attribute mapping functionality. If you prefer to control your keywords from within your website product pages, you may like to create a custom attribute/meta-field in your website e.g. “Amazon search terms” or “Amazon intended use 1”. Using attribute mapping you can map these fields to the grid. 
    1. *note* attribute mapping applies to ALL products so you must populate an “Amazon search terms” meta field for each product in your website before mapping. Once mapped, the field is “locked” from editing
    2. This method can save you a lot of time when setting up on additional Amazon platforms by allowing you to map your existing keyword meta-fields.