Managing Amazon bullet points

 

Bullet points are all about conveying the products key features in a clear, easily digestible  manner, providing your buyers with everything they need to know to make an informed purchase decision. Your product bullet points on your Amazon listing play a key role in converting shoppers into customers by providing a snapshot of what your product is, what it does and what’s included for the price.

What are Amazon bullet points?

 

Managing your bullet points in Codisto

Codisto provides several options for managing your bullet points. The most suitable option for you, depends on a number of factors such as how many Amazon platforms you intend to sell on and preferences for updating your bullets on a regular basis.

 

Before updating your bullets:

  • Enable all “Bullet Points” fields from the extra fields menu.
  • You can utilize your existing product attributes to save time and update in bulk - Just add { } on either side of your existing meta-field name when writing your bullets, we’ll import it to the Xpress grid e.g. {brand}

 

2 ways to manage your bullet points in Codisto

  • Enter a hard-coded value (free text) in the “bullet 1, 2, 3, 4, 5” columns. 
    • This method is ideal for updating individual products but is not suitable for merchants with a large product catalog - particularly when listing on multiple Amazon platforms.
  • Use Codisto’s attribute mapping functionality. If you prefer to control your bullets from within your website product pages, you may like to create a custom attribute/meta-field on your website e.g. “Amazon bullet 1”. Using attribute mapping you can map “Amazon bullet 1” in the grid. 
    • *note* attribute mapping applies to ALL products so you must create an “Amazon bullet 1” meta field for each product on your website before mapping.
    • This method can save you a lot of time when setting up on additional Amazon platforms by allowing you to map your existing bullets.