Amazon A+ | Enhanced brand content (EBC)

Amazon A+ Content, also known as Enhanced Brand Content (EBC) is an exclusive benefit reserved for brands enrolled in the Amazon Brand Registry that allows brand owners to edit product descriptions for their branded ASINs to include enhanced content describing the product's features and benefits. A+ content also gets indexed by Amazon, so If managed effectively there is a high likelihood that you’ll experience increased conversions, traffic and sales.

 

A+ content can be found in the middle of an Amazon listing and even though A+ content carries less SEO weighting than product titles and bullet points, this content is still very important as it allows you to further differentiate your product and engage buyers by building a unique brand story with enhanced images, videos, text and more. 

 

Criteria

  • Professional seller account
  • Approved as a brand owner through Amazon Brand Registry

 

For more information on Amazon A+ content.