Amazon FBA (Fulfilment By Amazon)

“You sell it, we ship it”.

With Amazon’s established network of fulfillment centres across the globe, joining FBA can help accelerate the growth of your business, expanding your reach to more customers in new and established global markets. With FBA, you send your products directly to an Amazon Fulfilment Centre for storage. When you make a sale Amazon will pick, pack and ship your order. Amazon also takes care of customer service on your behalf.

 

While FBA might not be the ideal or preferred solution for every retailer, it does allow sellers of all sizes to leverage Amazon’s service promise of fast delivery and world class customer service through their global fulfillment network. Retailers also benefit from having more time to spend on other areas of their business, without the hassle of managing fulfilment and logistics.

 

*NOTE* There are additional fees associated with using FBA.



PROS

CONS

Eligible products earn Prime badge

Additional costs associated with services

Amazon’s shipping and logistics

Amazon controls customer returns, refunds

Amazon’s 24/7 customer service 

Likely to see an increase in returns

2-day shipping on Prime eligible orders

Long-term storage fees for slow-moving products

Multi-channel fulfillment also available (non-Amazon orders)

Strict guidelines when preparing products for FBA  

No minimum on the number of products stored

Tracking inventory can be difficult without an integration

Improved chance of winning Buy Box over non-FBA sellers

 



FBA orders and Codisto

Within the Codisto app, navigate to the “Orders” page. Select whether the product will be fulfilled by you (Merchant) or if Amazon is warehousing and fulfilling the product - Fulfilment by Amazon (FBA).

 

  1. FBA means listings use FBA shipping rules. (From a quantity standpoint, website quantities/Codisto settings are ignored and listings use stock held in Amazon fulfillment centers).
  2. Merchant fulfilled (FBM) uses shipping rules set in Amazon Seller Central (From a quantity standpoint, listings use website quantities/Codisto settings). You will need to create your shipping template(s) directly in Amazon.



For more information on Amazon FBA:

  1. Australia
  2. USA
  3. UK