Product Attributes Required for Surfaces across Google (Standard and Enhanced Listings)

Standard listings

The minimum required attributes to show your inventory on surfaces across Google are:​

Enhanced listings

Products that are eligible for enhanced listings will appear in content-rich formats on the Google Shopping tab, which may boost traffic and drive sales.

Enhanced listings are currently available in the United States only.

In addition to the attributes required for surfaces across Google, the following attributes are required to participate in enhanced listings:

  • description(required for all products)
  • availability(required for all products)
  • condition(required for each used or refurbished product)
  • brand(required for each product with a clearly associated brand or manufacturer)
  • gtin(required for all products with a GTIN assigned by the manufacturer)
  • mpn(required for all products without a manufacturer-assigned GTIN)
  • multipack(required if your product is a multipack)
  • is_bundle(required if your product is a bundle)
  • color(required for Apparel & Accessories)
  • size(required for Apparel & Accessories)
  • age_group(required for Apparel & Accessories)
  • gender(required for Apparel & Accessories)
  • item_group_id(required for product variants)
  • shipping(required when you need to override your shipping settings in Merchant Center)
  • tax(required in the US when you need to override your account tax settings in Merchant Center)
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