Attributes in WooCommerce are used to populate various sections of your website, such as products, orders or customers. Doing so allows you to enrich the product data you're displaying to potential customers, improves search ranking by making your products more relevant, build a more granular view of your customers or store & transfer data between your ecommerce platform and other platforms/systems (such as Codisto!).

 

In simpler terms: Attributes are the fields that you populate when creating or editing a product in WooCommerce.

 

In the context of multichannel sales, custom product attributes can add value to your listings and significantly increase your chances of conversion. For example, Codisto recommends enriching your product details with as much structured data as possible. This allows each sales channel to surface your products to the most relevant search query. Customers will also be able to use the available filters to more accurately specify their search (and your listing won't disappear from search!). Once you have created your custom fields in BigCommerce, you can use Codisto's attribute mapping tool to map your custom fields to your sales channels.

 

WooCommerce enables you to create custom product attributes using 2 methods

Set global attributes

Setting global attributes allows you to create and quickly add fields to your products. Global attributes should be set for product attributes commonly used across your website (Brand, size, colour etc.)

1. Go to Products > Attributes to add, edit or remove attributes
2. Select Add attribute
3. Select the "configurable terms"
4. Add new "Attribute name" and add all required values
5. Save
6. Next, go to Products > Add/edit product
7. Select the Attributes tab and choose the attributes you've created
8. Select Add

Add custom attributes

Another option is to add custom attributes at the time that you create or edit a product. This method is ideal for products with unique attributes or variations

1. Go to Product > add/edit product
2. Select the Attributes tab
3. Select Custom product attribute in the dropdown and follow the above steps

 

For more information on managing product attributes in WooCommerce.