Product attributes in Magento

Attributes in Magento are used to populate various sections of your Magento site, such as products, orders or customers. Doing so allows you to enrich the product data you're displaying to potential customers, improves search ranking by making your products more relevant, build a more granular view of your customers or store & transfer data between your Magento platform and other platforms/systems (such as Codisto!).

 

In simpler terms: Attributes are the fields that you populate when creating or editing a product in Magento.

 

In the context of multichannel sales, additional product attributes can add value to your listings and significantly increase your chances of conversion. For example, Codisto recommends enriching your product details with as much structured data as possible. This allows each sales channel to surface your products to the most relevant search query. Customers will also be able to use the available filters to more accurately specify their search (and your listing won't disappear from search!). Once you have created your custom attributes in Magento, you can use Codisto's attribute mapping tool to map your custom fields to your sales channels.

 

A Magento attribute consists of

Below are the basic properties required to create a custom attribute in Magento. Magento also enables more advanced product attribute management.

Name Description  Example
Default Label Used to identify the attribute during data entry Product, Customer
Catalog Input Type for Store Owner Determines the input type and format of data that can be entered Text, 12:30:31, 01/01/2020, Yes/No, $1000
Values required Determines whether a value must be entered in this field before the record can be saved Values required: Yes

 

Creating product attributes in Magento

You can create or edit attributes while working on a product or from the product attributes page. For a detailed outline for creating product attributes.

  1. Describe the basic properties (as outlined above)
  2. Describe the advanced properties (if necessary)
  3. Enter the field label (used to determine what the attribute is e.g. Brand, size, color)
  4. Describe storefront properties (used to determine how the attribute will be used)
  5. Save

 

For more information on Magento product attributes.