Codisto Channel Cloud uses your e-commerce Platform product data as the source of truth. Maintain your product data in one place - your e-commerce Platform, and let us sync with all your Sales Channel listings. This is a better approach than maintaining product data directly on Sales Channels because it can be lost if your account gets suspended. It's also quicker to update data in your e-commerce Platform and use Codisto to update your Sales Channel than it is to update your Sales Channel directly and try and sync the other way to your e-commerce Platform.