Amazon performance metrics

With Amazon’s strong focus on customer-centricity, maintaining your account performance against Amazon’s minimum performance metrics is vital to building trust with Amazon and Amazon customers. Should your performance on Amazon slip below the minimum performance targets, you risk having your listings ended or selling privileges removed.

When trading on Amazon, you are provided with multiple data points and insights into your account performance, empowering you to continue working towards an improved customer experience.

Amazon seller performance targets:

  • Order defect rate (ODR)  = < 1%
  • Pre-fulfilment cancel rate = < 2.5%
  • Late shipment rate = < 4%

For more information on Seller Performance Management.

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